We Speak To Rude Kid About New Ghetts Collab ‘Banger After Banger’

After premiering live at London’s iconic Fabric for fans in an exclusive hearing, Grime collaborators Rude Kid and Ghetts have finally dropped the video for ‘Banger After Banger”.

Filmed by Taichi, the new video features cameos Lethal BizzleSir Spyro and Teddy Music, with fast-paced shots that match the pair’s dynamic energy.

The video dropped at midnight on Thursday night, after a wavy launch party at Relentless Studios on London’s famous Denmark Street (the one with all the guitar shops). Along with Ghetts and Rude performing the track, they were joined by sets from MangaBelly SquadJampakSoLarge and more.

We caught up Rude Kid before the evening kicked off to ask some questions about the track:

First things first, let’s talk about ‘Banger After Banger‘ – How did this one come about?

This one just came about by having fun with it. I made the beat, showed Ghetts round my house, and he said ‘yeah this is sick’. We were driving to a meeting, and Ghetts was just freestyling the lyrics in my car. We had it on loop coz he wanted to just write to it – Ghetts is one of those guys that if he likes somethings, he’s gonna wanna do it now! Then we went studio and recorded it.

We’re interested in hearing about your relationship with Ghetts in the studio – you guys seem to have some next energies!

It’s normal man! People might actually find it boring if they came to sit and watch us work. It’s not like we’re performing when we’re in the studio – he’ll be writing, and after I’ve done the beat I might be like ‘we need to do this on the chorus’ etc. It’s nothing like we got bare people in the studio popping champagne! Both of us are very much like ‘let’s work, and celebrate later’.

We’ve noticed that your very keen on quality in your music, and don’t work with everyone, just specific people.

Do you know why though? Back in the days I gave EVERYONE tunes. Every mixtape had Rude Kid this, Rude Kid that. I’ve done that bro! Nowadays it’s very quality controlled. I’d rather put out three sick tunes in a year that make people think ‘yeah man this is sick’, then put out a million tunes that no one really hears again. Every tune I make now, I give it my 100 per cent, otherwise I’m not giving it to them. If you saw the catalogue of music I’ve got – you’d think I’m a workaholic. Pretty much all I do is music. But it has to go to the right person. I couldn’t give a ‘One Take‘ to somebody else, or a ‘Who’s Got A Problem‘ to somebody else. If I can hear Ghetts on it, Ghetts is getting it.

So do you make tracks with certain MCs already in mind, because ‘One Take’ for example already sounds like a Ghetts instrumental he would use.

It depends – with that one we knew we had the 653 EP coming, so that ‘One Take’ was just for Ghetts. I wish I had the text I sent him when I made it. I sent him like a clip of it on my phone – and didn’t have a name for it. When we went studio and he recorded it in one take, we were like BAM – it’s called ‘One Take’.

Lets talk about Grime now – where it’s come from and where it’s headed. How has your sound changed for example, and how are you developing it?

For me, my sound hasn’t changed a whole lot. As a producer, I’ve always just done what I know to do. Maybe it has progressed over the years, but I’ve always just made tunes. I’ve always tried to make tunes that stand out. It’s never been like – ‘ah that sound is popping, let me try and copy that’. I’m me man, this is me. The reason I’m Rude Kid, is coz I do things no one else does. There can’t be another Rude Kid – I tell other producers, don’t try and be someone else. Be different to get noticed. Once it goes out into the world, it’s got to make you proud. People have to think – ‘we need to check this guy out man. Every tune is mad’.

Obviously you’ve got the Kiss Grime show now – is there a filtering process that goes on with your selections i.e. knowing what might not work with a wider mainstream audience.

Nah bro! You’ve got to remember that I’m on at a great time, 10 o’clock – bare listeners. I do my own show, I play the music I wanna hear. I’ll say what I wanna say.

In the future (think as far flung as you want), who would you love to get in the studio to create a riddim with?

Drake. Simple. I’d love to be chilling with Drake on a Grime tune – singing on the hook, and the drop’s cold. Yeah that would be sick.

What’s next for Rude Kid, is there anything upcoming that you wanna shout out?

Bare shows! More singles. Right now, this year is the year of Rude Kid the artist. I like to show my character, show people how I am. I advise a lot of producers to do that – show people who you are! Don’t be the background guy! Producers need the love!

‘Banger After Banger’ is available on iTunes now here – go cop dat!

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‘Oi’ – A Conversation With Double S


Tottenham’s Double S has been on the Grime scene from day (quite literally) – after releasing a track with JME, and wavy single ‘Ya Na Darg‘, he recently dropped his take on Scholar’s legendary ‘Oi’ riddim. We caught up with Double to talk about the track, Grime and more… Read on below:

Tell us a bit about the ‘Oi Freestyle’ and how that came about – are you happy with the reception for example?

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‘I’m more than happy [laughs]. How that came about was, I must have been at REPREZENT radio on Teddy’s show, and he told me to freestyle. I must have heard that beat, and there’s a lot of Grime beats out there that I don’t like, but that one made me feel like it was 2004/2005 again. I told Teddy to send me the beat, and because the beat is naturally something I like, I’m gonna have to wave on it the way I normally do things. For the video, BDot done amazing on the visuals – he come down to Tottenham to my area, chopped that up, and it’s exactly how I wanted it to be. It’s not polished – it’s me, a few of my friends, in a car park, just enjoying ourselves. In one week, it got 300,000 views….’

You’ve been involved in the Grime scene from the beginning – how do you feel about the so called ‘Grime resurgence’, the media’s take on it, and do you think it is authentic?

‘I love the way Grime is right now. I think it’s given us more avenues, and is more open to the masses now. Our music is getting to America and all over the world now. Before I feel like it would be known in Canada, and the odd few in America, but now it’s everywhere. I think Skepta, Stormzy and Lady Leshurr are the ones holding the flag for us. The more the current people do good, the better it is for the people who were there before, as long as they stay releasing good music. I always say never be in competition with people, because you don’t know where they are going, and their form of success might not be what you want. ‘Stormzy got 33 million, so I need to get 33 million’ – that’s the wrong mentality. Even me having 300,000, I’m still so excited.’

Out of the ‘new wave’ of Grime MCs, who would you say is the most exciting for you?

‘To be honest, I think this generation is not as lyrical as before, but I think that has happened for a reason. A lot of the lyrics nowadays are just straight to the point and direct, anyone can get 2 + 2 = 4, but not everyone can get the algebra question right. Sometimes you want people to understand what you are saying, and I understand that, but before it was more lyrical. I grew up in the Wretch 32, Scorcher and Ghetts era – I don’t think it’s as lyrical as that, but at the same time it’s enough to do what it needs to do.’

Are there any projects coming, and is there anything in the pipeline?

‘A project is coming, and I’m gonna give you the name of it right now. It’s called Double Vision, and that should be out around January or February times – I think I’m gonna drop one or two more singles before then. I’m gonna show that I’m still gifted and still talented.’

You’ve been around for time, and not everyone from those times are still about… As a musician, how have you stayed motivated, and how have you kept your sound?

‘I’m not gonna lie to you – it’s not easy. I think my family has been my motivation. You know your superpower – when you find your superpower in life you can hack into it any time. That’s what it’s like with me and my flow – I know when to tap into it, and I know what excites people. I know what excites me, and how to better it.’

Have you ever performed abroad, and where is it your dream to take Grime?

‘I have performed abroad – I’ve done the Ayia Napa rounds, Zante, Ibiza. I would love to perform in America, one hundred per cent. I would love to perform in Australia as well. Australia has really got a big Grime scene as well – I kinda feel that people even know your music abroad is a blessing. Imagine that I started in Northumberland Park – just a little area with some bad breed yutes… For me to be getting messages from all of these places like Germany now, it’s still crazy. You think to yourself ‘music connects people, so far away’.’

How do you feel about radio at the moment – are you doing anything with radio at the moment?

‘A lot of radio stations are playing my stuff at the moment anyway. I want to do a Charlie Sloth Fire In The Booth soon – I think I’m saving that for next year though. I wanna be ready for it and give them like a good ten minutes. I’ve done one with Marvel about two or three years ago, but this will be the first one by myself.’

Let’s talk about Tottenham, and MCs now – who are you feeling at the moment from your area?

‘The Tottenham scene is always gonna be amazing – I think there’s some special water over there. The new guy over here at the moment is Abra Cadabra, who is absolute waves. Look out for a guy called Ekeno as well – Tottenham right now, Tottenham’s been hot. I’m never shocked.’


Interview: We Talk To Grime’s Go To Graphic Designer Joe Whelan

The music industry is big, and for such a large industry (the creative industries combined now bring in £84.1 billion to the UK economy) we actually get to see a surprisingly small part of it.

Take Grime for example, sure, you know the artists, but what about all the people behind closed doors. The videographers… the sound engineers…the graphic designers. Do you ever wonder how it all comes together?

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Chances are, you won’t know the name Joseph Whelan off the top of your head. If you’re a Grime fan though, then more than likely you’ve already seen his work. Joe has done artwork for WileyCadellMerky AceGrim Sickers and many more. We like democracy, so we contacted Joe to hear about his side of the industry, and his contributions to the current UK music scene. Read on below.

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Hi Joe – tell us a bit about yourself – how old are you and where are you from?

I’m 30 years old and from born and raised in Swindon 

What was your route into graphic design, and how did you end up connecting with the music scene, particularly the Grime side?

Well ever since a young age I have always been an artist. My dad taught me how to draw very early and it’s always something that I had done. I quickly realised I liked drawing cartoons and even won little competitions at school for them. I took art at A-Level and actually fell out of love with it to be honest, too much restriction. I got my full A-Level and declined the opportunity to go further. A few years later I started teaching myself how to use all the software and create illustrations. I gained an interest in the other aspects of graphic design such as logo design, print, branding and such and just took it all in. 

The original plan was to go to university and gain a degree in it but realised a lot of the best graphic designers don’t even have a degree in graphics, just very strong portfolios. So I just dedicated myself to getting better and building up a strong portfolio.

They say it takes 10,000 hours practice to become an expert in anything, so that’s just what I did. Practice, practice, practice.

I kind of just fell into the music scene by chance really. I am good friends with Grim Sickers and I used to do his artwork when he was just a local MC. Once Lord of the Mics came about and he blew up, we came up with the idea of doing ghetto versions of Hey Arnold characters for a track he did with Ghetts, then there was the famous Black Bin Bag Him artwork which is what really made people take notice. Before I knew it I had more and more established names approaching me for artwork and it snowballed from there. I went from doing something I did for a hobby and it turned into a full time business in less than a year. So I owe a lot to Grim for that initial push. 

How would you describe your approach to graphic design?

I really like to collaborate with the client, get a feel for the kind of message that they are trying to put across so I can put out the best product possible. The way I see it, it’s my job to make them look good no matter what line of work they are in, their image is in my hands and I take that very seriously. 

Who are your favourite music artists in the UK at the moment?

I’ll be honest, I’m more of a US hip-hop guy but I do take in a lot of the UK artists as well. I would say Cadell is one of my favourite UK artists right now and not just because I work with him. Not many people in the scene can really hold a candle to him. I’m also a big CasIsDead fan as well, as far as originality goes. 

What’s your absolute favourite piece you’ve produced so far, and why?

Tough question. I did a cartoon piece for Mic Ty at the tail end of last year that I really loved. It didn’t end up getting picked up by the label because they wanted the cover to be a photo of him which I thought was boring and unimaginative but hey that’s record labels for you. I really liked the 100 Bags cover for Grim Sickers too. The cover for Wiley and Cadell‘s single “Shredded Wheat” is another favourite just because it’s Wiley, not many people can say they’ve done artwork for him!

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Shredwheat

What equipment do you use for your designs (software and hardware), and how long does a design take?

I mostly just use a Mac with Photoshop, Illustrator and Indesign with a mouse to be honest with you. That’s all I need. I have been known to use a Wacom tablet from time to time. I’m currently learning how to use Maya as well. That’s very tricky.

Is the graphic design life life lonely? What do you do to counteract it?

I suppose it can be at times but I like my own company. Especially when work is piling up and you have deadlines to meet. But at the same time you have to make time for yourself. I like to see different places, go to museums, shows, socialise. I went to LA recently and got a bit of work there too so I fully intend on making that one of my go to places to relax.

Which historic album art would you like to redesign, and why?

That’s a tough one. I’m a big fan of all of the Gorillaz artwork and their projects in general and I think that’s what inspired me to initially want to create album art. But I would never want to touch their work. I wouldn’t mind putting my own twist to Snoop’s Doggystyle cover. That would be a lot of fun.

Professionally, what’s your goal, and how far would you like to take it?

Well I’m going to be a part of some big projects this year which will lead to some even bigger projects so that’s something to look forward to, I’m just looking at the next challenge and seeing where that can take me. I just want to work with people with the same motivation as me and be able to create beautiful visuals which can be seen by the world, and the sky is the limit when it comes to that. I’ve already seen my work reach beyond the UK to the US, Australia, and Asia so it would be nice to be able to work with people from all corners of the world.

Any shoutouts of other graphic designers we should know about?

I’m a big fan of mregfx’s work. He has a great style. Tom Porter, the guy who does the Simpsons characters in streetwear illustrations’ work is crazy too. There’s too many to name. I’m a big fan of the guy who does Gucci Mane‘s artwork, KD Designz I think he goes by, his work is so good. 

What’s your favourite kind of brief, and why?

Briefs come in different shapes and sizes. Some are detailed to the point you have no creative freedom at all and some have just no brief, where you end up playing a guessing game which can be beyond frustrating. The best ones are where a client has their complete trust in me and don’t try to shackle my creativity. Just a brief outline of what they are looking for. I produce my favourite pieces that way. 


 Joe does more than just graphics for Grime – Check out his website here!

“Vince Staples Gets Political”


Long Beach rapper Vince Staples has come up hard this year, with his double-release album Summertime ’06 being one of the most celebrated Hip Hop releases of 2015.

This week, Staples conducted and eloquent and poignant interview with news anchor CNN, making insights into the current relationship the Hip Hop genre has with drugs culture, and his views on the US schooling system.

He makes some interesting points! Check the video above!

Introducing: Ayar’s Fantastic “Off The Corner” & Exclusive Interview

Seriously, this is up there in the top five of our favourite UK projects this year. A few weeks back, Canning Town emcee Ayar dropped the uncompromising Off The Corner, his third mixtape, after Good Is Getting Better and collaborative project with Rageouz Authentape. Describing the new work as “a reflection of my past and present, which displays my growth both sonically and mentally”, we were immediately struck by the project’s honesty and soulful and R&B inspired vibes. We caught up with Ayar to talk about the release, and introduce you guys to an emcee who is surely set to light up 2016!

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