Manchester’s IAMDDB is officially the moment’s queen of sauce. After performing a headline show at Birthdays, lighting up Selfridges, and throwing her very own HOODRICH party, she continues her wrath with wavy new visuals for ‘Shade’. Directed by KC, and co-directed by IAMDDB herself, the video features a number of exquisite costume changes under neon backdrops.
We first heard about her just under a year ago when she dropped ‘LEANED OUT‘, which has amassed more than 2 million views. She has since also slayed COLORS BERLIN with a rendition of ‘Pause’. If you’re watching the UK scene, you’d be silly not to have your ears trained on this young artist. MUCH MORE to come, we’re expecting.
IAMDDB’s newest project HOODRICH 17. VOL 3. is set to drop on September 1st.