"Scion AV is a creative enterprise of Scion devoted to the discovery, nurture, funding and distribution of compelling music and arts programming. Scion AV has created and championed projects for over 100 underground musical artists, supported tours and special events, created film documentaries, curated art installations, and produces a collection of zines."
So runs the mission statement of the Scion Audio Visual Blog. Having worked with him on recent photoshoots. the company have today put out a new Joey Bada$$ track entitled “Aim High”. In an interesting marketing move that just can’t be reaping any financial return, the US car company have been pumping dollar into the underground music scene for a while now. All the swear words of the song are censored (lol), so this definitely feels like some kind of advert, but the track has a fantastic wobbling production from legends Alchemist and Harry Fraud which allows Joey to provide a drawling flow in what is actually a track we really enjoy.