So we gave you a heads up on this track last night, and as promised, Kendrick came through and released the new track on his Soundcloud page earlier on today.
The track starts with a short skit, reminiscent of a pastor preaching the gospel, proclaiming that ‘Brother Kendrick’ is a ‘brother that stands for something, a brother that believes in the all of us’, and that ‘if you read between the lines, you will learn how to love one another’ but that ‘you can’t do that, without loving yourself first’. This sets the theme for the rest of the track, which as it drops, is quite clearly going to be a feel good dancy affair. As has been witnessed with other Kendrick tunes, particularly off Good Kid Maad City, there are plenty of religious motifs – ‘Satan wanna put me in a bow tie, pray that the holy water won’t go dry’. The repeated lyric of the track is ‘I love myself’, which is essentially the embodiment of the rest of what the lyrics are about. It is a positive and inspiring piece of artistry from Kendrick, and in his typical manner, he has adopted a new flow to accomodate the sample, which as we previously mentioned, is ‘That Lady’ from the Isley Brothers. Towards the end of the track, it goes into a solo type breakdown, which Kendrick raps fast over, that then breaks into a bass solo accompanied by car horns…? It’s definitely experimental, but is an excitable track which I’m sure will get a lot of radio play, and lets us know that his next record is going to be an interesting evolution from G.K.M.C. I know that Kendrick fans are difficult to please, and that he has covered a lot of ground since, say, Section.80, but it has Kendrick’s distinctive flow, and like most of Kendrick’s tracks, some sort of meaning to it, so hopefully you’re not all too disappointed! I would say the originality of this track is slightly dubious, considering the use of the sample in previous Hip Hop songs (see what we said about it in our last post), but this is only the first release, and judging from this, there will definitely be some interesting work on the way.