INCOMING. Kendrick Lamar. “i”.

We’ve known Kendrick has a new project in the works for a while now, but details have been slow. There have been hints in recent interviews: Rolling Stone heard how he does not have any current plans to feature any other rappers on the album, whilst Complex reported that he has between 30 and 40 songs already produced to go on the LP, which is due out by the end of 2014, and will feature productions by TDE regulars Tae Beast, Sounwave, and that Kendrick will also once again be working with Dr. Dre. The rapper tweeted a somewhat cryptically earlier this week, which simply read ‘i’, alongside the image below (which will most definitely be the artwork for this single).


According to a release from MTV earlier today, the track will sample the classic Isley Brothers track ‘That Lady’. This is a fun and upbeat doowop/pop record from the 70s that has already been used in a couple notable hip hop tracks: The Beastie Boys – ‘B-Boy Bouillabaisse‘ & Charles Hamilton – ‘The Awkward Prequel‘. Kendrick’s had some interesting samples in the past, which have worked well for him (I particularly like Money Trees which samples this, and The Recipe, which borrows from this.) These samples are genius in their own right, and Kendrick does an incredible job at incorporating them into his genre. We reckon the Isley Brothers sample will be slowed down considerably, to a chilled out type of beat, but that’s only a guess. Track drops tomorrow. so we’ll be back on here to find out!

Have a listen to the Isley Brothers to get in the mood.


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